 |
|
|
|
||||
 |
Patents | ||||||
|
|
|||||||
|
|
PATENT GRANTING
Our patent - Magic Pearls®
"Decorated pearl with integrated ornamental element" -
has been granted.
• USA Patent No US 6 499 314 B1
• Europa EP 110 94 96
• Australien Serial No 757 606
• Hongkong HK 1037905
The representative for the patent application:
patent agent Dr. Bojan Savic,
Law Office MÜLLER • HOFFMANN & PARTNER, Munich (Germany)
The better the quality and, accordingly, the higher the price, the more people insist on getting a perfect product.
With our invention Magic Pearls® we have created the opportunity to offer perfect pearl products, which can be designed in line with the changing needs of the customers. Quality, design and price correspond to the product's value. All components are transparent and comprehensible for the coustomer.
The changes occuring in the pearl trade are quite obvious. The customers are increasingly critical. They are no longer buying what is widely available, they are locking for the extraordinary. They want high-quality pearls with tailormade design that reflects their personality. Individuality is in high demand.
For the transformation of pearls into Magic Pearls® jewelry we use pearls with a good layer. Surface imperfections are more prominent in pearls with a beautiful sheen, and the loss in value is enormous. These imperfections or naturals in pearls with a beautiful lustre and the corresponding price are no longer a convincing argument to prove the "visible genuineness" of the product. Customers are well informed and want to learn about the products. They are willing to pay a higher price for a product of finest quality – but the quality needs to be visible.
With our invention we are creating perfect pearl jewelry, whose value depends on the size, colour, form, layer and sheen of the pearl and the quality and size of the inlay or the inlays consisting of precious stones and precious metal.
The value of the pearl jewelry is determined by us, apart from the fact that the value of the pearl as such increases, because an inlay replaces the natural imperfection. There is no more imperfection.
We carefully cut out the imperfection and give the pearl its natural shape again by replacing the cut-out part with a precious stone that captures the pearl's light and directs it right into the pearl's centre. The precious stones are harmoniously set into the pearl's form, melt into the pearl and are like windows to look into the pearl's heart.
Magic Pearls® stands for pearl jewelry that covers the entire range from classic to avant-garde and is perfectly adaptable to the changing wishes of the customers.